Every yoga instructor I know has popped onto the virtual yoga class scene in the last couple of months due to studio closures from COVID-19. For many of us, this is a new venture and not something that comes easily, but is born out of necessity. And, what I love most about this trend, is I see a ton of instructors waking up to the idea that they are in control of their own business. To this I say, “Hell, yeah!”
When you teach online classes, the yoga instructor can set the time, the rate, and the type of class they would like to lead without having to consult outside sources. And, you can be as creative as you want to be with your offerings.
This is the time to try that Restorative class that’s been knocking around your brain for some time, or to create an online workshop on the Pelvic Floor that would serve your unique clientele. There is no limit to what you can create.
That being said, I’m seeing some instructors thrive and others fall flat in this medium. Why? It’s simple. They need to know the basics in how to serve the yoga students that are drawn towards their offerings. And, when it comes to this, I’m here to help.
The number one rule in all of yoga and fitness instruction is you must find a way to connect with your students/clientele. If you are not creating deeper student connections – whether in person or online – your students will find someone that will.
Get online before your virtual class at least ten minutes before it starts. Be interested in what is happening for your students in their everyday life. How are they coping with the changes? Ask them about their practice. What are their goals for class that day? Where are they sore? What feels great? What feels tight? Where do they want to go deeper?
When I log on to teach my morning virtual intermediate class, I am learning a ton about the students that I lead. Nothing is simple chit chat, though it might sound and feel like it. It’s all information I am taking in to lead them in the direction they are wanting to go and helping them move through the climate we are all currently living in.
Connecting with your yoga students is crucial to your success.
Next up, you must market your classes. Yes, I just said the ‘M’-word. You are a business owner. If you want full classes, you have to tell people when they are happening, how much they cost, and why your class is different from the other online yoga classes being offered right now. And, you have to tell them over and over again in different ways.
Send out a weekly newsletter to your email subscribers, post your offerings to social media channels, create a Facebook Event Page, and message the folks you think might be interested.
The people you serve, want to know about your classes and offerings. Tell them about it.
Beyond that, be a professional. Pull yourself together and look the part. Make sure the space you are instructing from looks clean and inviting. Give them a kick-ass class. Offer them correction. Cheer them on when they achieve something new. Do not just phone in your class because you are not in the same room. You must ooze passion and enthusiasm in a greater way to cross the divide between your screens.
This is your time to shine, yoga teachers. You have the opportunity to create an entirely new business right now. I hope you take the leap and give everything you have to this virtual world. The knowledge you possess and your unique message is exactly what your students are seeking.
Do you know a yoga instructor that needs this message? Share this post with them now. Here's the link: https://meetmeonyourmat.yoga/how-to-succeed-at-teaching-online-virtual-yoga-classes
Tori Hicks-Glogowski is a yoga instructor and yoga business coach and mentor for yoga teachers. She is the author of the book, "Views from the Podium: The Life & Times of a Hot Yogi," and has been writing and sharing her yoga experience for the past seven years. Find out more about Tori now.